Logo Design

Your identity is a crucial part of distinguishing yourself amongst fellow designers fighting for jobs in the concrete jungle. There are many people who share similar views, have a comparable work ethic and will work as hard as the next person. How you can stand out amongst them is what becomes the biggest challenge.

“Defining your place in the world can be surprisingly complex. You might apply for several art director positions, only to find that this title means different things at different companies. Each one puts their own spin on how much experience and what talents and skills the position demands.”
Sara Eisenman, Building Design Portfolios

One of the ways to achieve a unique personal identity is through creating a brand for oneself. This starts with a cleverly designed logo that speaks directly to the designer’s personality. There are many great examples of successful logos besides the ones that are the face of big name companies.  Designers use logos as a way to express their brand and are a way to be remembered by clients or potential employers.

The best way to create a logo is through creating sketches. There is no number of “minimum” sketches that should be made; in fact the more sketches the better. This allows for ideas to be fleshed out and new ones to form through experimentation. It is also not necessary for the logo to be initials or the name of the designer. In fact, there are many examples of successful logos that do not have any letters in the design.

Creating a logo should be fun and is extremely essential to determining the identity of an individual. Take the time to sketch many ideas and don’t be afraid to experiment deeper into ideas that will undoubtedly start to form.

The Beginning of Your Future

The realization that ones academic career is ending can be a terrifying epiphany for many people. The hard work that has been put in during that individual’s time at a university starts to transform into tools that can be applied to finding a career that will be exciting and beneficial. However, this is a time of great self-realization and should be taken seriously since your future is solely up to the work that is put in.

The most important elements of entering the design field is being able to stand out amongst a group of people who are fighting for the same jobs. The main way that companies can get a sense of ones try identity is through seeing their actual work. Although it may seem obvious, this is an integral process that takes time and organization to achieve a successful result. Organization, which is an essential part of Building Design Portfolios by Sara Eisenman, is a key element of creating a portfolio because, oftentimes, there is no time to describe the rhyme or reasoning behind individual’s designs to a company. In order to achieve this, research different portfolios of professionals and learn what works best when designing your own.

There are many different places that are looking for designers but they will not reach out to you unless you take the initiative to do so yourself. Many websites exist that will direct users to find open design jobs and internships. Take advantage of these websites and keep in contact with whomever you come across. Although it may be frightening to realize that it is time to find a job, it is a time that allows individuals to grow and get the experience that is necessary to be a designer.